A feeling of great pleasure and happiness is Joy. Life is a journey with questions of how and why and what with a billion stars to look down in bliss while contemplating what is and what ought to be . A momentous joyous moment always waiting in thought in daydream. Spending hours, years for that moment of joy which leads up to that smile or screech of joy, laughter and tears of joy. Remember the moment? each one speaks for itself. There are memories connected to the present intertwined with the past and future, these thoughts, are triggered by maybe smell, an object or a song. An unaware moment suddenly sprung from no where. To keep track of such memories or to pass it on to another, it was recited ‘Many Moon’s ago or in present times we look in to the calendar of memories Julius Caesar introduced his calendar in 45 B.C.E. Everyone has a record of their scheduled work to be done or past work, banks have passbooks, digitally stored data. Accountants have software enabled methods of storing data and many more. Some have diaries, notebooks and goals recorded in memory of events. The Art of living has progressed over decades of new ideas and appearances of the earth, such tools, luxuries do add to the moment of joy, letters of joy maybe through a loved one or that text on WhatsApp these days. Constant reminders do spring up to as what is joy, why the rule and what not, the point revolves around questions, With theories, conspiracies, and analytic behaviors concluding how emotion is really advertised today that we forget what momentary joy is with sudden alter in attention to another thought. This fast moving life has sponsored into emotion driven advertisements of buying into our time and investment. Take for example Coca Cola “Taste the Feeling.” in 2016 or for Coca-Cola classic “Catch the Wave”. Products fetch acquisitions of markets control into the buyers pocket. The whole meaning to the moment of joy and continuity in this journey called life, some may call out differences to how and when the spark of joy is progressed in pursuit with statistics of age groups with success rate, employment and achievements. Remembering moments, feelings. with taglines like taste the thunder, Open Happiness, “Just Do it”,”Think Different”,”Because you’re worth it”,”I’m lovin’ it” where companies advertise emotion filled advertisements to woo this prolonged happiness . I once spoke at an event hosted by ‘Happy Caboodle’ a Bangalore community based organization started by Daniya Merchant who believes A happy moment with a touch of science can change truly everything with human interactions, laughter, comedy. Life the way it has many interpretations from word of mouth, thought process , concepts, and most importantly judgment. But the truth is who you are and what you impact can correlate to your happiness. The answer to the world problems or to our personal lives is having a selfless, sacrificial, considerate and forgiving love to another.